Advantage

With a challenged economy, businesses are taking proactive steps to tighten their budget belts and re-evaluate the return on their marketing investments. Smart companies are now shifting from constricting agency bureaucracies to smaller, focused studios (namely us) — with all the advantages large agencies provide without all of the baggage. It's a sign of the times, in which creative ideas are all that really matter. Why? Let's count the ways:

Expense
It’s no secret that larger agencies can be expensive, and not necessarily a prerequisite for great design. With low overhead and simplified business structure, you're paying for less administrative staff and receiving more creative output — allowing you to make the most of your marketing plan.
 
Communication
What are the chances that your message will remain pure and undiluted when filtered through account staff, creative directors, art directors, copywriters, creatives, production managers and production staff? A small agency makes it easier for clients and creatives to communicate and collaborate.
 
Focus
Agencies are by nature hectic, fast-paced environments with a multitude of projects and tasks crossing creatives’ desks every day. Politics and competition in small agencies are minimal and consume less energy and focus — an invisible reality that directly serves the client's needs.
 
Speed and Savvy
Large agencies move slowly. Small agencies move fast, and are nimble enough to respond rapidly to the real needs of a client in a business world that operates on Internet time. They can move sideways quickly, leveraging technology and experience in a manner that advances the interests of the brand.
 
Service and Attention
Studios have a face, not just a representative. You know who runs the operation, and you know and communicate with the creative that will be producing your finished materials. Smaller agencies offer more personal service which leads to a more trusting and therefore successful business relationship.